Hair, Beauty and Child Care: Gender and Careers Education for Girls

Whilst working in youth projects over the past decade or so, I have often noticed the predominance of highly gendered career guidance for young people. Too often, when discussing what career options girls were considering, the ‘holy trinity’ of beauty, hair and child care cropped up repeatedly in young women’s visions for their future and their Year 10 work placements. Such options were further cemented in areas such as ‘alternative’ education provision, or vocationally orientated training aimed at ‘NEETS’ (Not in Education, Employment and Training), that seemed to guide working class, young women into courses and apprenticeships in beauty or child care, and their brothers into motor mechanics and bricklaying. Continue reading “Hair, Beauty and Child Care: Gender and Careers Education for Girls”